Job Title – Associate Planning Director
Location – Orange County, CA
Salary - DOE
Job Summary of the Associate Planning Director
Integr8staff seeks a seasoned Associate Director Account Planner to work with clients in establishing and defining marketing and branding objectives for successful advertising campaigns. The Senior Strategic Planner will articulate integrated consumer experience solutions in relation to business goals, consumer needs, and technologies.
Responsibilities of the Associate Planning Director
Work with clients to determine objectives, target audience and end-results.
Work closely with account leadership, strategic planning, creative throughout the campaign development process.
Lead qualitative research efforts in concert with the development of target profiles, screeners, discussion guides, and/or survey panel questionnaires.
Produce qualitative research expertise and/ or ethnography.
Analyze existing data, market reports and consumer trends and behaviors.
Determine campaign messaging; employing data analytic tools to track and optimize.
Develop hypotheses and methods to test and apply to a wide variety of marketing challenge
Oversee the strategy of all client campaigns and projects, providing the creative team direction to ensure the marketing and creative work is on-strategy and on-brand.
Requirements of the Associate Planning Director
5+ years of agency experience
Have a strong interest in marketing research, cultures and consumer trends.
Skilled at gathering, analyzing and interpreting qualitative data and results.
Able to synthesize information from various sources and extract key concepts and messages.
Experience leading brand platform definition and identity development engagements.
Automotive, Non-profit, Telecommunications industry experience preferred.
Integrated; Television, Radio, Digital, Social and Experiential advertising, a must.
Highly analytical employing tools like Simmons and/ or other marketing tools.
Resourceful, conceptual, visual and with exceptional writing skills.
Bilingual English/ Spanish and have experience analyzing Hispanic, Latin cultures strongly preferred
Resume and samples of related work are required for consideration. Only Local candidates will be considered - Position does not offer relocation or visa sponsorship.