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Digital Paid Media Planner

Long Beach, California · Marketing/Public Relations
Job Title – Digital Paid Media Planner 
Company Location – Los Angeles, CA
Off-site, Remote, Full Time
Salary – DOE

Job Summary of the of the
Digital Paid Media Planner position
Integr8staff seeks a skilled and committed Media planner to construct the strategic foundation for digital paid media plan development and ensures all tactics are grounded in these guiding strategic principles. You’ll work closely with clients and all internal/external partners, coordinating parties to ensure streamlined communication is achieved and tactical plans are delivered and executed in a timely and accurate manner. You will work on putting together media plans, then gathering and interpreting the data. You will impress clients by applying analytical mind in a creative and insightful manner.

Responsibilities of the
Digital Paid Media Planner position
Development and presentation of sound, strategic media plans based on client marketing direction, knowledge on media landscape and the use of media research.

Plans include: analysis and recommendations on audience targeting, support level, geography and budget.
Lead planning work; receive, interpret briefs and oversee media plans that excite the client and deliver against their objectives.
Oversee coordinator(s) in the development and implementation of national media campaigns.
Input into measurement plans and post campaign reporting - produce insightful analysis, demonstrating the effectiveness of our planning and goal tracking.
Work cross functionally with internal teams including client services, creative, strategy, media analytics, buying, finance etc.
Utilization and knowledge of syndicated media, research, data resources (GWI, MRI/Simmons, and Nielsen Media Impact) and other industry research and clients’ historical media activity reports to develop media plans.
Maintain budget control and ensure execution of media plans by authorizing approved media schedules and monitoring buys/schedules.
Attend and/or contribute and present plans to the client while maintaining strong relationships with clients and partner agencies at appropriate level.
Transform data into actionable insights through strong storytelling by connecting the dots across channels to provide a holistic view of marketing/advertising efforts
Maintain all activity, including requesting and presenting added value and regular status reports (i.e., positioning and post reports on media and added value when applicable) in a timely manner.
Communicate and collaborate with Ad Operations on all media execution and troubleshooting.
Engaged in optimization of digital campaigns using Campaign Manager 360, Search Ad 360, and client dashboards.
 
Requirements of the 
Digital Paid Media Planner position
A four-year college degree or equivalent in Field

3+ years media planning experience
Strong analytical skills, mathematical abilities with accuracy and attention to detail required.
Demonstrated presentation and writing skills- ability to think on your feet
Strong work ethic – highly organized and diligent
A confident self-starter who is solutions oriented and thrive in fast paced environment
Ability to work in a team environment that promotes collaboration; but also capable of working independently when needed
Experience in working with automobile clients is highly desirable
Full-service Ad agency experience preferred, but not required
Technical proficiency, particularly with media systems (DV360, GWI, MRI, Nielsen (NMI), Prisma)
MS Office: Internet Explorer, Excel, Word and PowerPoint

Updated resume is required for consideration.  Only Local candidates will be considered - Position does not offer relocation or visa sponsorship.

 

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