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Senior Strategic Planner

Los Angeles, CA · Marketing/Public Relations
Job Title – Senior Strategic Planner
Company Location – Los Angeles, CA
** Off-site, Remote
Full Time, Direct Hire

Salary –DOE
** 
(Local candidate preferred, open to candidates living in Pacific, Mountain, Central time zones)


Job Summary of the of the Senior Strategic Planner position
Integr8staff seeks a dynamic and proven Senior Strategic Planner with multicultural advertising experience. A curious self-starter that obsesses over consumers and brings a new perspective to help us guide the strategic thinking of the agency. Primary responsibilities require having a well-formed opinion to help lead the strategy of our accounts and over delivery of clients’ objectives.

Responsibilities of the Senior Strategic Planner position
Leading planning process and strategic direction of assigned accounts

Progressive thinker obsessed with consumer behavior and spotting new trends
Storyteller and persuasive presenter with exceptional presentation building skills
Familiar with standard qualitative and quantitative customer, market and marketing research techniques, as well as brand tracking, segmentation and consumer decision journeys.
Works with team to develop brand, digital and channel strategies, briefs, ecosystems and customer journeys
Embraces data and the new media, has a keen understanding of cross-channel strategies
Excited about sales data and brand metrics
Recommends, plans and implements research to aid in brand, category and customer insights gathering and strategic process
Command of research tools like Simmons, Scarborough, social listening tools and other secondary data sources
Used to being a client everyday go-to resource for strategic questions and needs
 
Requirements of the Senior Strategic Planner position
Planning and consumer, brand strategy experience at a major advertising agency

5+ years of account planning working with creative, account, and media teams
Hispanic and Multicultural agency and within a cross cultural market approach
Experience with new business pitches and points of view.
Experience across multiple industries (Banking, retail, packaged goods, etc.)
Highly resourceful, strong research and analytic skills
Able to work in a dynamic, fast-paced environment; managing multiple projects
Ability to create effective & persuasive client presentations
Excellent verbal and written skills, able to deliver information, a point of view and recommendations in a succinct and compelling manner.
Bilingual (English/Spanish) a plus.

Updated resume is required for consideration.  Only Local candidates will be considered - Position does not offer relocation or visa sponsorship.

 

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